UX Case Study Casino & Gaming Live in Production

Orion Stars
Sweepstakes Casino

A casino platform built around player retention. Dual-currency UX, VIP loyalty, gamified tasks and a promotions engine. Designed entirely in Figma.

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60+
Screens Shipped
3 Months
Duration
Design Process

How I approached this.

01
Discovery
Brief, business goals, platform constraints and existing pain points.
02
Research
Competitor teardowns, casino UX patterns, retention mechanics analysis.
03
Lo-fi Wireframes
Skeleton flows in FigJam. Structure and hierarchy before any visual layer.
04
Design System
Tokens, components, variants. One source of truth for all screens.
05
High-fidelity UI
Full screens in Figma. Dark theme, dual currency, VIP tier logic.
06
Handoff
Figma Dev Mode annotations, spacing redlines, prototype link for QA.
01

Profile & Email Settings

Account hub. Tab navigation, email management and mascot driven retention messaging.

Profile & Email Settings
My Approach
01
Reduce cognitive overheadMapped all account settings into 4 clear tabs so users never hunt for options mid-session.
02
Build trust through transparencyRead-only email state with a clear verification CTA prevents accidental edits and signals compliance.
03
Soft retention anchoringBrand mascot at page bottom acts as an emotional prompt, present without cluttering the form UI.
Tab Navigation Read-only Email State Mascot Engagement Trigger Trust & Compliance UX
02

Promotions & Coin Store

Revenue surface. VIP offer anchoring, bonus percentage framing and daily engagement banners.

Promotions & Coin Store
My Approach
01
Anchor with high-value firstVIP package placed at top sets premium perception before standard offers enter the visual field.
02
Percentage over raw numbers"200% bonus" reads as more valuable than the raw coin equivalent. Same offer, higher perceived gain.
03
Social proof loopLeaderboard widget creates FOMO and gives users a visible target, driving repeat visits.
VIP Visual Anchoring Percentage Bonus Framing Leaderboard Social Proof Daily Engagement Loop
03

Task List & Chat Room Popup

Gamified engagement. Micro-reward modal with progress indicator and opt-in flow.

Task List & Chat Room Popup
My Approach
01
Modal isolation for focusRemoving ambient UI in the modal prevents distraction and keeps the player committed to the task.
02
Show reward before askingCoin reward displayed upfront before any commitment. Reduces hesitation and drop-off rate.
03
Zeigarnik progress trigger"1 of 3 tasks" exploits the completion instinct. Users feel compelled to finish what they started.
Modal Focus Pattern Progress Indicator (1/3) Reward Visibility Before Commit Zeigarnik Loop Design
04

VIP Loyalty Program

Tier progression. Personalised dashboard, wager targets and benefit architecture with check/lock grammar.

VIP Loyalty Program
My Approach
01
Near-completion framingProgress bar shown at 85% fill instead of start. The tier feels achievable, not distant or punishing.
02
Check / lock icon grammarClear visual language splits earned benefits from aspirational ones, motivating without overwhelming.
03
Personalised hero momentPlayer name and current tier in the header creates ownership. This feels like their space, not a generic page.
Progress Bar (Near-Completion) Personalised Greeting Tier Comparison Grid Aspirational Lock States
05

VIP Program — Mobile View

Mobile adaptation. Carousel navigation, compact header and touch optimised tier cards.

VIP Program Mobile
My Approach
01
Carousel over gridReplaced the desktop tier comparison grid with swipeable cards. Better thumb reach, better mobile rhythm.
02
Sticky currency barAlways-visible balance at the top means no hunting. Players always know their spend power.
03
44px minimum touch targetsEvery interactive element meets iOS/Android tap standards — zero accidental taps or missed hits.
Carousel vs Grid 44px Touch Targets Compact Currency Bar VIP Hero Moment
Design Tools

Designed entirely in Figma.

Figma
Full design lifecycle. Research, wireframes, high-fidelity UI, design system and developer handoff.
Primary Tool
Core
Auto Layout Component Variants Figma Prototyping Dev Mode Smart Animate
Research
FigJam User Flow Mapping Affinity Mapping Wireframe Kits
Design System
Component Library Design Tokens Colour & Text Styles Grid Systems
Plugins
Stark (Accessibility) Iconify Figma Mirror Content Reel
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Ashish Raj
Ashish Raj  ·  Aceframe Studio
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